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“Styling” is an aesthetic balance defined by shape, texture, and color. When it comes to pickup trucks, style is never flat. Just look at your truck. Its styling is based on a series of appealing curved surfaces, which define its body to give it a unique, stylish look. This absence of flat surfaces is no accident. The truck’s designers know the aesthetic and emotional power this curved styling has.
But with the truck box, the curved contours of the body panels stop abruptly at the flat bed rails around the upper perimeter of the box. It’s not that the designers want this flat termination. They have to live with it, to create the open space that defines “pick-up truck.” (Just look at an SUV to see how the curved theme goes all the way around, when they don’t have to chop off the back.)
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